WTVR-TV, CBS 6 Launches W82TEXT PSA Campaign

WTVR-TV, CBS 6 Launches W82TEXT PSA Campaign w82txt(Richmond, VA) - WTVR-TV, in partnership with the personal injury law firm of Emroch & Kilduff, LLP, launches W82TEXT, a public service effort to combat the dangers associated with texting while driving. WTVR-TV, Emroch & Kilduff, LLP, and other local businesses will be a driving force to inform the Central Virginia community of the dangers associated with texting while driving. This public service campaign encourages drivers of all ages, to WAIT TO TEXT and will utilize multiple informational platforms throughout the year via televised messages, WTVR.COM and social media. Community members are encouraged to fill out an online pledge form, promising not to text while behind the wheel of their vehicle. Rubber “thumb-bands” will be distributed throughout the year so participants will be reminded of their pledge. Numerous studies have found that texting while driving can be more dangerous than driving under the influence. Some published findings have stated that drivers who are texting while behind the wheel are 20 times more likely to be involved in an accident than drivers who are not. It is the goal of WTVR-TV and Emroch & Kilduff to provide educational material and to help protect and strengthen the Central Virginia community during this campaign. For more information please visit WTVR.COM/W82TEXT or contact: Stephen Hayes President and General Manager of WTVR-TV (804) 254-3613 shayes@wtvr.com

William B. Kilduff


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